Meet Kelly — a writer, runner and founder of The Write Pace. Kelly’s experience includes:
15-plus years working in editorial and corporate communications
Editorial bylines in PEOPLE, EW, The Spruce, Avenue magazine and Business Insider
Leading communications strategy for a number of brands. She helps companies develop clear messaging and branding strategies that build an emotional connection with their consumers and drive results.
M.S. in strategic communication from Columbia University; B.A. from Wake Forest University
I create insights-driven content — including web copy, articles, press releases, white papers and more — that help you reach your target audience.
Scroll to explore my portfolio highlights ↓
WEBSITE COPY
Well-written content helps your brand build an emotional connection with your consumers.
I partnered with KALESMA MYKONOS, a luxury hotel in Greece, to create the content for their website. The text was originally written in Greek, and I edited the English translation for grammar, style and intent to help drive traffic and hotel bookings. kalesmamykonos.com
I worked with Winter Bros. Waste Systems to create all of the content for their new WINTERS RAIL TERMINAL website, with a goal of increasing awareness and support for the project. wintersrailterminal.com
WHITE PAPERS
White papers and other pieces of marketing collateral allow businesses to most effectively share their message with their target audience.
I worked with the CAPITAL CITY FUND FOR EDUCATION CapCityKids), a 501(c)3 to create a series of white papers that documented the nonprofit’s origin story and influential work over the past two decades. Read here
In lieu of a holiday party, AMHERST HOLDINGS pioneered hosting a company-wide day of giving back where team members spent a day volunteering. This white paper documents the logistics of organizing a national day of giving back, including specific steps, costs and feedback so that other companies can replicate the model. Read here
FEATURED ARTICLES
As the former executive editor at Avenue magazine in New York, I wrote and edited articles in the arts, food, fashion, finance and real estate scenes. Since leaving Avenue, I’ve freelanced for a number of publications, including PEOPLE, EW, The Spruce and Business Insider; and James Lane Post and Dan’s Papers in the Hamptons.
AVENUE Magazine An interview with Jimmy Buffett previewing his newest Broadway show, “Escape to Margaritaville.” READ HERE
AVENUE MAGAZINE: A Profile on Sag Harbor, a one-time whaling village on the east end of Long Island. Often referred to as the “un-Hampton,” it has recently become a victim of its own success. READ HERE
Like what you’ve read? Let’s get started!
Additional writing samples and references available upon request.